Spinraza
A global branding campaign shot in the US & Europe for a ground breaking treatment of Spinal Muscular Atrophy.
Together with an extensive stills campaign, 6+ patient documentaries were produced.
Using a dynamic approach to the campaign production, stills and motion were captured simultaneously. This allowed the deeply personal and inspiring stories of the Spinraza patients to be told in a rich and engaging way.
Simponi
2 different stills campaigns for a drug helping those suffering with arthritis.
A combination of clever styling and subtle retouching was used to make the photos accurately span 5 years between them.
Genentech
A stills & motion campaign to recruit participants for a treatment trial for wet AMD.
David also directed a narrative commercial for the same campaign.
Chantix
A cinemagraph campaign for Chantix.
Copaxone
