A global branding campaign shot in the US & Europe for a ground breaking treatment of Spinal Muscular Atrophy.

Together with an extensive stills campaign, 6+ patient documentaries were produced.

Using a dynamic approach to the campaign production, stills and motion were captured simultaneously. This allowed the deeply personal and inspiring stories of the Spinraza patients to be told in a rich and engaging way.


2 different stills campaigns for a drug helping those suffering with arthritis.

A combination of clever styling and subtle retouching was used to make the photos accurately span 5 years between them.


A stills & motion campaign to recruit participants for a treatment trial for wet AMD.

David also directed a narrative commercial for the same campaign.


A cinemagraph campaign for Chantix.